Nichola Stott, founder of theMediaFlow gave a rather compelling talk on how to find customers before they even realise they want to buy something. Ever wondered how you can find customers at the beginning of the purchasing cycle? Right at the point when they are just being inquisitive… well look no further because Nichola explains how you can find news customers at that point – at the discovery stage. And she says how your content marketing strategy should mirror that of the purchasing cycle. This is a really good video for anyone wanting to know how to tap into the minds of people looking to buy products that you stock.