Use the Sustainable Design Process to Develop a New Product or Service Concept

Use the Sustainable Design Process to Develop a New Product or Service Concept

http://academlib.com/3170/management/pedagogic_applications#987

Students are given a product/service category and asked to brainstorm and build consensus on a sustainable product solution that meets the needs of consumers. An online virtual brainstorming tool, such as Dialog, can be used to accelerate this process. An alternative exercise would be to identify a consumer need and to use Dialog to develop a solution that is more revolutionary than evolutionary (Borin & Metcalf, 2010). …

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